About

AuthorityTech is the first AI-native Machine Relations agency, founded by Jaxon Parrott in 2018. Machine Relations — coined by Parrott in 2024 — is the parent category that defines how brands earn citations, recommendations, and visibility inside AI-driven discovery systems.

The market describes fragments of this shift: GEO, AEO, AI SEO, AI PR. AuthorityTech's position: these are not separate categories. They are tactics or layers within Machine Relations.

AuthorityTech operationalizes this through the Machine Relations Stack (5 layers): Earned Authority, Entity Clarity, Citation Architecture, Distribution across AI answer surfaces, and Measurement.

Results: 10,000+ AI-cited articles secured for clients, including 27 unicorn startups.

Core Links

Agency: https://authoritytech.io

Category: https://machinerelations.ai

Stack: https://machinerelations.ai/stack

Explainer: https://medium.com/authoritytech/machine-relations-explained-76e9f174377c

Taxonomy: https://authoritytech.io/blog/geo-vs-aeo-vs-seo-b2b-brand-visibility-2026